The FIFA World Cup is no longer just a sporting competition – it is also one of the most technologically advanced sporting events in the world. Sensors embedded in the football, semi-automated offside detection systems, dozens of specialised cameras, and artificial intelligence solutions all help ensure more accurate refereeing decisions, enable deeper game analysis, and enhance the spectator experience.
In the Latvian Radio programme Digital Breakfast, our colleague, Senior researcher Leo Seļāvo, together with VAR system technical specialist Artūrs Uplejs, spoke about the latest technological developments in football.
Senior researcher Leo Seļāvo explained that modern footballs are equipped with sophisticated sensors capable of tracking not only the ball’s movement and acceleration, but also its precise position on the pitch. This technology relies on a combination of systems – inertial sensors, Ultra Wideband (UWB) communication, and stadium-based cameras that continuously collect data.
“By combining all of this into one integrated system, we can finally connect the ball to the VAR system,” Leo Seļāvo explained during the programme.
Meanwhile, Artūrs Uplejs emphasized that sensor data has already helped make decisive calls in matches, for example by detecting minimal contact with the ball in situations where it would be nearly impossible to see with the naked eye.
In modern football, technology goes even further. Dozens of stadium-mounted cameras and sensors continuously generate vast amounts of data, which is then processed by artificial intelligence. The resulting insights are made available to coaches in real time, while 3D models of players allow for detailed performance analysis and make the viewing experience more engaging for fans.
As Leo Seļāvo notes, the role of technology is not only to provide precise measurements, but also to help create a more compelling narrative of what is happening on the pitch. It is precisely the combination of data analytics, artificial intelligence, and visualisation that is increasingly transforming both professional sport and the way audiences experience the game.
The full discussion on football technologies can be listened to HERE (In Latvian).